The landscaping industry is booming. $188.8 billion in annual revenue, nearly 700,000 businesses, over 1.4 million workers. But the real story isn't just the size - it's where the money goes and how consumers find you.
Most landscaping companies leave massive money on the table because they don't understand what drives customer decisions. Consumers search online, read reviews, check your Google profile, and visit your website before they ever call. If you're not optimized for those touchpoints, you're losing deals to competitors who are.
I've organized these 75+ statistics into 8 categories so you can find exactly what you need - whether you're building a budget, prioritizing projects, or making the case to your team. Every number is sourced and linked, so you can dig deeper if you want.
Jump to a Section:
Landscaping Industry Size & Growth
Before we talk about marketing, let's establish what we're working with. The landscaping industry is massive, fragmented, and growing steadily.
US Landscaping Market Size (2025)
Growing at 5.8% annually. The industry is expanding faster than many service sectors.
Source: IBISWorld
Source: Aspire
Source: National Association of Landscape Professionals (NALP)
Source: RealGreen
Source: IMARC Group
Source: RealGreen
Source: IMARC Group
Source: IMARC Group
How Consumers Find Landscaping Companies
This is where most landscape companies miss the mark. Consumers don't find you by accident. They search online, and the process is heavily local. If you understand this, you'll understand your entire marketing strategy.
of consumers search online for local businesses
If you're not visible on search, you don't exist to your market.
Source: BrightLocal
Source: Cube Creative
Source: Cube Creative
Source: Cube Creative
Source: Cube Creative
Source: Cube Creative
Source: Marketing LTB
Source: Marketing LTB
Source: Krofile
Source: Marketing LTB
Source: Marketing LTB
What this means: Your customers are searching for you on mobile, right now, when they need help. They're looking for "landscapers near me" or "landscape design [your city]." If you're not showing up in Google Search and Google Maps for your local area, you're losing deals to competitors who are.
Google & Local SEO Statistics
Not all Google results are created equal. The "local 3-pack" - those top 3 businesses that appear in a box on Google Search and Google Maps - dominates local searches. Getting into that 3-pack is worth significantly more than ranking position 4, 5, or 10.
of all local search clicks go to the local 3-pack
Positions 4-10 share only 7%. Being in the top 3 is exponentially more valuable.
Source: Red Local Agency
Source: Red Local Agency
Source: Red Local Agency
Source: Red Local Agency
Source: Red Local Agency
Source: Red Local Agency
Source: Red Local Agency
Source: On The Map
Source: On The Map
Source: WebFX
Source: Semrush
Online Reviews for Landscaping Companies
Reviews are the new word-of-mouth. A potential customer will not hire you without checking reviews first. The numbers below are stark: reviews make or break your business. They drive traffic, build credibility, influence Google's ranking algorithm, and directly impact revenue.
of consumers value reviews when selecting home services
For landscape companies, this is non-negotiable. No reviews = no trust = no business.
Source: Search Engine Journal
Source: Search Engine Journal
Source: Search Engine Journal
Source: Trustmary
Source: GatherUp
Source: Shapo
Source: WiserReview
Source: WiserReview
Source: ReviewDingo
Source: ReviewDingo
Source: ReviewDingo
Source: ReputationX
Source: ReputationX
Source: Shapo
Bottom line: Reviews are a lead generation tool, a trust signal, and a ranking factor. Every week you're not actively generating reviews, you're leaving money on the table.
Website & Digital Presence
Your website is your storefront. It needs to exist, it needs to be credible, and it needs to load fast. A surprising number of landscape companies still don't have a website - that's a competitive advantage waiting for you.
of small businesses don't have a website
If you have one, you're already ahead. If it's optimized, you're dominant.
Source: Sonata Studios
Source: DreamHost
Source: Graffiti9
Source: Graffiti9
Source: Marketing LTB
Source: WP Rocket
Source: WP Rocket
Source: Outerbox
Source: DreamHost
Marketing Spend & ROI
How much should you spend on marketing? What channels offer the best ROI? These numbers give you a baseline and show why organic search dominates for landscaping companies.
Average ROI for SEO
For every $1 spent on SEO, you get $7.48 back. Compare that to paid ads.
Source: AllOutSEO
Source: UpFlip
Source: UpFlip
Source: AllOutSEO
Source: AllOutSEO
Source: Sopro
Source: Sopro
Source: Sopro
Source: RankTracker
Source: RankTracker
Video & Social Media
Video isn't optional anymore. And while social media matters, the numbers show that search and local visibility still drive more business results for landscaping companies. But video is growing fast.
of businesses use video in their marketing
Visual content works. For landscaping especially, video shows your work.
Source: Wyzowl
Source: Wyzowl
Source: Wyzowl
Source: DemandSage
Source: Salesforce
Source: Salesforce
Source: Cube Creative
Source: Salesforce
Landscaping-Specific Numbers
Now let's look at the business side of landscaping specifically - project costs, customer lifetime value, and seasonality. These numbers matter when you're deciding what marketing investments make sense.
| Service Type | Average Cost / LTV | Source |
|---|---|---|
| Single landscaping project | $3,650 - $9,000 | Home Advisor |
| Full backyard renovation | $15,000 - $50,000 | Home Advisor |
| Labor costs (% of total expense) | ~80% | Home Advisor |
| Lawn care customer lifetime value | $4,800 | Lawn Care Marketing Expert |
| Maintenance contract lifetime value | $6,000 - $15,000 | Landscape Marketing Pros |
Source: Petrus
Source: Petrus
Source: Petrus
What this tells you: A single customer is worth $4,800-$15,000+ over their lifetime if they're on a recurring contract. Your marketing budget needs to focus on attracting and retaining high-value recurring customers, not just one-off projects.
This is why getting more landscaping clients through local search and reviews is so critical - each new customer is worth tens of thousands in lifetime value.
Frequently Asked Questions
How big is the US landscaping industry?
The US landscaping industry was valued at $188.8 billion in 2025 and is growing at 5.8% annually. The industry includes 692,777 landscaping businesses employing over 1.4 million people. Maintenance work represents 45% of total market revenue, with the remaining split between design-build and other services. The market is highly fragmented with no single company controlling more than 5% market share, which creates significant opportunity for local and regional businesses to compete effectively.
What percentage of consumers read reviews before hiring a landscaper?
89% of consumers read reviews before choosing a landscaping company, and 96% value reviews when selecting home services. 85% trust online reviews as much as personal recommendations from friends and family. 92% of consumers require a 4+ star rating before considering a business. Additionally, 73% only trust reviews posted within the last 30 days, making fresh review generation critical for ongoing credibility. These numbers emphasize why actively generating new reviews should be a core part of your marketing strategy.
How important is Google Business Profile for landscaping companies?
A complete Google Business Profile is worth 7x more clicks than an incomplete one. Companies with verified, optimized profiles are 2.7x more likely to be considered reputable, 70% more likely to receive site visits, and 50% more likely to convert visitors into customers. A verified profile can generate approximately 595 calls per year. The local 3-pack (top 3 results) earns 93% more actions than positions 4-10 and receives 44% of all local search clicks. For landscaping companies, being in that 3-pack is non-negotiable.
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